Is your brand experience ready for the 5th dimension?

The world is witnessing the emergence of a massive trend that will influence how we create meaningful customer experiences and ...

The world is witnessing the emergence of a massive trend that will influence how we create meaningful customer experiences and impact how consumers engage with brands. This trend is the rise of fifth dimension design that creates immersive experiences through the use of virtual goggles and new projection devices.

Understanding how to drive unique, immersive, branded user experiences will be critical for brands to succeed in gaining market share and growth. Jean-Pierre Lacroix will look at consumers’ awareness of 5D experiences, types of immersive experiences and five factors you need to consider when creating your next immersive experience.

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