We’re getting close to celebrating the best work in shopper marketing at the annual Shopper Innovation Awards.
Ahead of the 2016 awards, taking place April 19 at the Arcadian Court in Toronto, here’s a look at the campaigns that made it onto the shortlist.
With four nods, Labatt Breweries of Canada has the most shortlisted campaigns (for Shock Top, Budweiser and Corona).
On the agency side, Hunter Straker leads the shortlist, with three Labatt campaigns getting nods (UM handled the other shortlisted campaign). Geometry Global, Lg2, J. Walter Thompson, meanwhile, have been shortlisted for two campaigns each.
This year’s awards also include two new categories, “Reinvention” and “Loyalty.” Be sure to read more about those new categories and check out this year’s jury members here. You can also read about the 2015 winners here.
This year’s full shortlist includes:
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Brand: Agropur Natrel |
Campaign: The Natrel Milk bar by java u |
Agency: lg2 |
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Best Buy / Intel |
Mars Escape |
Current Studios |
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BMO Canada |
Save. Earn. Repeat. |
KBS Toronto |
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Boston Pizza |
MyBP |
ICF Olson Canada |
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Ferrero Canada – Nutella |
Add a little joy |
Noise Digital |
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Government of Ontario |
#WhoWillYouHelp |
Leo Burnett |
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Kimberly-Clark Canada – U by Kotex |
Carmilla |
Geometry Global |
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Labatt Breweries of Canada |
Shock Top: It Speaks For Itself |
UM |
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Labatt Breweries of Canada – Budweiser |
Budweiser / Metallica |
Hunter Straker |
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Labatt Breweries of Canada – Budweiser |
Red Light Pitchers & Pints |
Hunter Straker |
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Labatt Breweries of Canada – Corona |
Summer starts with Cinco De Mayo |
Hunter Straker |
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Leon’s |
#GetMoveWorthy |
TAXI |
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Mattel Canada / Walmart |
Interactive Virtual Toy Store |
Brandfire Marketing Group |
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PepsiCo Foods Canada – Doritos Ketchup |
The Hold Out |
BBDO Toronto |
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Reviveaphone |
Reviveaphone |
lg2 |
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SC Johnson |
#ComeCleanWithUs |
Geometry Global |
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Scotiabank |
SCENE |
Bensimon Byrne |
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SickKids Foundation |
Better Tomorrows |
J. Walter Thompson Canada |
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Tim Hortons |
A Higher Level of Chocolaty – Creamy Chocolate Chill |
J. Walter Thompson Canada |
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Uber |
Uber Safe |
Rethink |
Correction: This article originally included the incorrect date for the awards.
