Who took home the 2016 CASSIES Grand Prix?

Check out which brands and agencies produced the best "work that worked."

It was a good night for homegrown campaigns with an international footprint, with global and U.S. campaigns taking home the two CASSIES Grand Prix awards at the gala at Toronto’s Carlu, hosted by actor and TV presenter James Cunningham.

Procter & Gamble’s Always brand’s “#LikeAGirl” campaign by Leo Burnett, along with “Groceries, Not Guns” for Moms Demand Action for Gun Sense in America, led by Grey, both took home the top prizes at this year’s award show.

Both campaigns also picked up a pair of Golds in the Canadian Success on the Global Stage and Best Insight categories.

Presented by the Institute of Communications Agencies, in association with the A2C and APCM, a total of 45 awards, plus the two Grand Prix, were handed out to 38 different cases.


Among the Gold winners was A&W for its work with Rethink on a message about quality ingredients and hormone-free chicken, and Nabob for its “Respect the Bean” campaign by Oglivy & Mather. The Vancouver Opera and agency partner DDB Canada Vancouver also picked up Gold for its ability to attract new patrons, while Maple Leaf Sports and Entertainment and the Toronto Raptors scored Gold for the Sid Lee-led “#WetheNorth” campaign, which incited some major pride among Canadian basketball lovers.

On the agency side, Anomaly’s work garnered the most CASSIES, with its campaigns for Johnnie Walker, Bud Light and Kraft’s Hockeyville program all taking home wins. DDB’s network also had a strong showing, with the above-mentioned Vancouver Opera win, along with work for Subaru by DDB Canada and Canadian Tire by Tribal Worldwide also being awarded.

At the gala, the ICA also presented its Client of the Year awards for the second year. Nissan, nominated by its agency Juniper Park\TBWA took home the Gold, with CIBC (nominated by the same shop) awarded Silver. Mondelez International, meanwhile, picked up Bronze after being nominated by FCB.

Check out the complete case study list for all the Gold, Silver and Bronze CASSIES winners below, and be sure to read about the CASSIES 2016 judges.

Grand Prix

Always strikes a chord

Moms demand groceries, not guns


A&W makes things better

Vancouver Opera lets its monster out

The Raptors’ northern pride

Nabob respects the bean


Canadian Tire gives the unexpected

Bell’s ‘Talk’ gets louder

LaPresse+ provides a new perspective

Kraft Peanut Butter helps Canadians stick together

Tim Hortons goes dark

Subaru takes on life’s adventures

Gatorade’s sledge hockey surprise

A sweater to change the way we speak

Becel gets baking

Doritos holds out for ketchup

Miami Valley Gaming gets lucky

Interac gets in the black

Johnnie Walker’s gentleman’s wager

Mark’s gets ready for winter


Loto-Québec gets in the game

Grape-Nuts helps conquer mountains

Newfoundland and Labrador finds itself

Jackson-Triggs has a wine for that

Kraft brings Hockeyville south of the border

SickKids puts the spotlight on patients

Bud Light lives it up

Svedka looks to the future

Kokanee’s Peak Brew

Canadian Tire’s Maximum mural

Mitsubishi backs up its promise

Oikos taps into its Greek roots

McCain taps into foodie culture

Fix Auto’s first word

Unilever launches a new kind of deodorant

Raising the Roof humanizes homelessness

Arctic Gardens gets kids to eat their veggies

Credit Counselling Society personifies debt

Photos by Ryan Walker (ryanwalkerphoto.ca)