Decoding the New Demo

This May marks the start of the 2016 Canadian Census, which will produce a completely new demographic “selfie” of the ...

This May marks the start of the 2016 Canadian Census, which will produce a completely new demographic “selfie” of the Canadian population beginning in the spring of 2017. But we can spare you the suspense. Companies like Environics Analytics (EA) have been crunching the demographic and lifestyle data to develop projections for the age, income, education, employment and ethnic details of Canadians, and, to a surprising degree, they can even estimate how we will be spending our time and money. In this session, Dr. Doug Norris, one of Canada’s most authoritative demographic experts, will bring the census numbers to life, paying special attention to the two largest demographic cohorts – Millennials and Boomers – and exploring how companies can thrive in the changing demographic landscape.

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