Keynote: Building customer mindshare

As one of the world’s biggest B2B and B2C brands, GE has the complex task of communicating its cutting-edge technology ...

As one of the world’s biggest B2B and B2C brands, GE has the complex task of communicating its cutting-edge technology to a diverse and vast global audience. But that doesn’t intimidate Katrina Craigwell, Global Director, Marketing Innovation (formally Director, Global Content and Programming) at GE, who stickhandles the company’s digital content strategy with a focus on authenticity and transparency.

Katrina brings her wealth of expertise to BCON Expo this spring, sharing key lessons she and her team have gleaned in working with original content creators, mapping the customer journey through content and, excitingly, getting GE ready to be on the forefront of virtual reality’s mainstream debut.

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