Opening Keynote: Next-gen ROI: how to measure the new content marketing

Pitched a content program only to have it shot down over costs versus ROI potential? Not totally sure how to ...

Pitched a content program only to have it shot down over costs versus ROI potential? Not totally sure how to translate campaign success into CEO-pleasing data? You`re not alone: a study from the U.S.-based Content Marketing Institute (CMI) found that as many as eight out of 10 marketers are now trying some form of content marketing, but only three in 10 are seeing measurable ROI.

You can be a part of the new wave of marketers breaking the cycle by joining keynote speaker CMI’s chief strategy officer, Robert Rose, at BCON Expo. Rose will outline new approaches to measuring effectiveness and ROI in the content marketing sphere and how to use it to create multiple lines of value within your business. He’ll also touch on new tech and processes driving next-gen content marketing forward.

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