Marketing to Millennials: Building Deeper Connections

So many brands today are trying to target the millennial shopper, but how well do we really know them? Be ...

So many brands today are trying to target the millennial shopper, but how well do we really know them? Be the first to hear Mintel’s proprietary research on this elusive demographic – how do millennials feel impacted by the recent changes in economic conditions? What are their spending priorities? What are the shopping and spending differences within this varied demo? This session will explore some of the defining characteristics of millennials and the implications they have on effectively connecting with them.

Tags:


,