Leo Burnett Toronto and FCB Canada are the Canadian shops listed in The Good Report for 2015, which recognizes advertising that promotes social responsibility.
Leo Burnett’s “#LikeAGirl” work for Procter & Gamble’s Always brand was ranked second among global campaigns promoting good causes. MullenLowe China’s “Human Traffic Sign” campaign for General Motors took the top spot.
Meanwhile, FCB Canada’s “Nobody’s Memories” campaign for PFLAG Canada took the number 30 spot.
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Overall, Leo Burnett Toronto took the third spot in the ranking of agencies promoting good causes, behind Y&R Paris and DDB Mozambique.
The Good Report, which ranks advertising work that promotes social responsibility and sustainability, is a collaboration between international non-profit ACT Responsible (Advertising Community Together) and The Gunn Report. Work from 82 countries was evaluated from the 2015 ACT Responsible database, exhibition and public votes, and by their creative performance on the 2015 Gunn Report. The final Good Report includes 40 campaigns, 28 of which were for non-government organizations, institutions and foundations and 12 for commercial corporations.
See the top-ranked work, shops and brands below.
Most successful campaigns promoting good causes 2015
“Human Traffic Signs” (MullenLowe China, General Motors)
“#LikeAGirl” (Leo Burnett Toronto, Always/Procter & Gamble)
“Poachers” (Leo Burnett Sydney, WWF International)
“A Very Disturbing Taxi Ride” (Memac Ogilvy & Mather Dubai, Kafa)
“LifePaint” (Grey London, Volvo)
Most successful agencies promoting good causes 2015
Y&R Paris
DDB Mozambique
Leo Burnett Toronto
Most successful networks promoting good causes 2015
Ogilvy & Mather Worldwide
Leo Burnett Worldwide
BBDO Worldwide
Most successful advertisers promoting good causes 2015
WWF
Procter & Gamble
Samsung
