MacLaren McCann has been chosen as agency partner for AlarmForce in Canada, following a competitive RFP process.

Having creative, CRM, data analytics modelling and dashboard capabilities in-house helped the shop win the the security and surveillance company’s business, according to a press release.

After winning the competitive pitch, initiated in January, MacLaren McCann will now be responsible for brand strategy, planning and advertising, beginning immediately. Its first task will be to “modernize” the AlarmForce brand and develop an integrated launch campaign, the press release says.

Last month, MacLaren announced that Josh Stein, previously at Tribal Worldwide Canada’s Toronto office, would join the shop as executive creative director.

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