Walmart is among Canada’s most trusted retailers in several categories, according to BrandSpark International.
The market research firm used its Canadian Shopper Study (which surveyed 7,500 Canadians between November and March) to reveal which retailers are considered most trusted by consumers nationally. “Strong value (often driven by low prices or high-value promotions), a strong selection of quality products, and a consistent and convenient shopping experience” all contribute to retailers being trusted, according to BrandSpark, which also recently released its list of most trusted brands.
Nationally, Walmart came out on top in several categories, including baby and children’s clothing (tied with Carter’s), department stores, housewares/kitchenware and mass merchants. In Ontario, the retailer tied with Canadian Tire for housewares.
In clothing and fashion, Hudson’s Bay was considered most trusted, while Shoppers Drug Mart was most trusted for beauty and personal care nationally (beat only by Jean Coutu in Quebec). Regionally, Hudson’s Bay tied with Simons, Reitmans and Sears in Quebec and Mark’s, Reitmans, Walmart and Winners in Atlantic Canada.
Across regions, Canadian Tire was considered tops for auto parts and accessories and Best Buy led in electronics.
However, supermarket/grocery stores varied widely. In British Columbia the the Prairie provinces, Real Canadian Superstore was considered most trusted, while in Ontario, No Frills took the top spot. In Quebec, IGA was considered most trusted and in the Atlantic region, Sobeys and Atlantic Superstore tied.
Take a look at the full list of Canada’s most trusted retailers below. The regional results are available on BrandSpark’s website.
Most Trusted Retailers (national)
Auto Parts & Accessories
Canadian Tire
Baby / Children’s Clothing
Carter’s / Walmart (tie)
Beauty & Personal Care
Shoppers Drug Mart
Clothing / Fashion
Hudson’s Bay
Department Store
Walmart
Electronics
Best Buy
Footwear
Payless
Furniture
The Brick / Leon’s (tie)
Health / Pharmacy
Shoppers Drug Mart
Home Décor
HomeSense
Home Improvement / Hardware
Home Depot
Housewares / Kitchenware
Walmart
Mass Merchant
Walmart
Sporting Goods
Sport Chek / Sports Experts
Supermarket / Grocery
Real Canadian Superstore
Toys & Games
Toys “R” Us
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