Calling all agencies: it’s AOY entry season

Strategy's Agency of the Year awards is open for entries, with names of cases due May 16.


Leo Burnett’s Judy John accepts Agency of the Year Gold in 2015.

It’s almost time to submit cases for strategy‘s 2016 Agency of the Year competitions.

The first phase of the submission process begins now and will run until Monday, May 16. If you want to be in the running, make sure to submit ONLY the names of the five (Agency of the Year) and/or three (Media, Digital or PR Agency of the Year) campaigns you plan to enter (each one must include the name of the client, name of campaign, and dates when it was in market). You can send your list to Mark Burgess at

The work must have appeared for the first time during the 12-month period from May 2015 to May 2016. And, as in previous years, entries must be campaigns for five/three different brands, cannot include self-promotional work and must be Canadian (if it’s a global campaign created here, it must have appeared in this market).

Strategy will enforce a no double-dipping rule again this year, requiring agencies that would like to be in the running for Agency of the Year and Digital Agency of the Year to submit unique campaigns for each competition. Contenders will not be allowed to submit a case study for a single campaign in both the Agency and Digital contests.

The entry fee is $500, payable when the cases are uploaded (this is a cost per agency for each award category, not per case. So if an agency is entering both AOY and DAOY, the total cost will be $1,000).

Strategy will follow up with details on uploading cases, which will take place in mid-July. To read about last year’s winners and learn more about the awards, click here.