New business
Tech giant EMC has named Environics Communications as its public relations agency of record in Canada, working on PR, digital and influencer relations.
Lifestyle and body care brand Rocky Mountain Soap Company has selected marketing and PR firm Faulhaber Communications as its agency of record, following a competitive review. Rocky Mountain’s co-owners, Cameron Baty and Karina Birch, have also received the 2016 Independent Retail Ambassador of the Year Award from the Retail Council of Canada. The brand now has 11 locations in Western Canada, including in Canmore and Banff, four in Calgary, two in Edmonton, two in Vancouver and one in Winnipeg.
Toronto agency Barrett and Welsh has announced several new clients it’s won over the past six months, including the South Asian assignment for U.S.-based Dish Network and strategy and creative for Brampton Transit and Viva Next. Among the agency’s other clients are P&G and Allstate, handling their multicultural businesses; the branding and launch assignment for Chalo FreshCo (Sobeys’ South Asian-focused grocery store); and CAA-owned Orion travel insurance.
Media
Video streaming on tablets and smartphones has seen double digit growth, with 63% of Anglophone Canadians reporting watching video on their devices, according to new numbers from Media Technology Monitor.
U.S. upfronts wrapped up this week, with all the major networks announcing their programming for the fall. Check out the Canadian media community’s views on the news from ABC, Fox, NBC and CBS.
Other news
The Organization of Canadian Women in Public Relations (CWPR) officially launched on May 11, providing courses, networking opportunities and other resources to women in the field. The development of the group, led by president and chairperson Talia Beckett-Davis, was supported by Global Women in Public Relations, based in the U.K.
