Retail vets launch Three Sixty Collective

A former Ikea marketer and J.C. Williams consultant join forces at the new firm.
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Retail industry veterans John Archer and Susan McGibbon have launched a new strategic consultancy, aiming to provide a “bespoke” approach for clients.

Dubbed Three Sixty Collective, the shop doesn’t have a full-time staff, instead aiming to offer what McGibbon says is a more “flexible” and “customizable” approach for clients. The consultancy will work with a network of analysts, planners, researchers, strategists, designers, architects, and more.

McGibbon, chief experience officer, most recently held that same title at The Retail Lab, and has held roles at Chemistry, Taxi and Cossette. She was also previously director of marketing at Ikea Canada. For his part, Archer – now Three Sixty Collective’s chief development officer – was previously a senior consultant with J.C. Williams Group, where he worked for nearly 18 years.

While the consultancy officially launched last week, the pair has worked together on several projects. McGibbon and Archer can’t yet share their client base, but they say Three Sixty’s work going forward will be broad, including projects for retailers, malls and cities. Projects could focus on customer experience, brand evaluation, target segmentation, trend forecasting, real estate assessment and community revitalization.