Havas Worldwide Canada has been named advertising agency of record for Holland Bloorview Kids Rehabilitation Hospital Foundation.

The Toronto foundation had worked with Publicis for more than five years and selected Havas after a competitive, closed RFP process.

Havas is now tasked with raising Holland Bloorview’s brand and profile in a competitive market, along with strengthening fundraising opportunities over the next several years. A new brand awareness campaign is in the works to launch in the late summer to early fall.

Sandra Hawken, Holland Bloorview’s president and CEO, said in a press release that Havas was chosen because of its strategic capabilities and “desire to create meaningful work.”

The organization doesn’t currently have formal relationships with other agencies, handling PR and social media in-house.

Havas is fresh off the acquisition of Montreal digital agency TP1, whose founding partner Jan-Nicolas Vanderveken has now become the president of Havas Worldwide Montreal.

Featured image via the Holland Bloorview Facebook page.