Check it out: Sport Chek celebrates the #GreatOnes

A new spot narrated by Wayne Gretzky uses real footage to show the power of a father's support.


Before becoming a legend, even Wayne Gretzky needed someone to drop him off at practice.

In a new spot ahead of Father’s Day, Sport Chek has compiled home video-style footage of dads playing hockey with their kids. Narrated by Gretzky, it also uses shots of The Great One celebrating some of his early NHL wins with his dad Walter.

TBWA\Chiat\Day New York led creative for the spot, running on TV and online, with Touché! on media.

Ahead of the big day for dads (June 19), Sport Chek is using the video in part to push to its online gift guide, where it’s also offering free shipping for Father’s Day items.