Toronto-based Interbrand Canada has hired Rob Manne as vice-president of client services, a new role for the shop. Manne joins the agency from Edelman Canada, where he spent 12 years, most recently as vice-president of B2B relations.

In his new role, Manne will focus on helping businesses and brands of various sizes sustain their growth and expand globally. Throughout his career, he has worked on brands including Samsung, Intel, Ebay, Unilever, Expedia, Cranium, Rogers, Financeit and Kobo.

“Coming from Edelman, Rob’s innovative outlook and entrepreneurial perspective are tightly aligned with our culture and growth ambitions, as we strive to help our clients challenge status quo thinking and positively impact their business growth,” Carolyn Ray, managing director at Interbrand Canada, said in a press release.

Interbrand, part of Omnicom, offers various branding services, including strategy, analytics, visual design, verbal identity and implementation.