Global Citizen, an organization established by the Global Poverty Project, does not encourage financial contributions. Instead, it aims to make people more active in global issues – especially those related to extreme poverty and disease – by connecting them with organizations, events and campaigns related to the causes.

In a pair of new videos, Bleublancrouge is trying to motivate Canadians to take notice of these issues. It has enlisted Canadian slam poets and spoken word artists – Ian Keteku in the English video and Queen Ka in the French – who weave an intricate web of words acknowledging how individuals can feel like there’s nothing they can do to help, before moving on to how helping people around the world is part of Canadian culture and showing how one person really can make a difference.

[iframe_youtube video = “mlHHKfCwm04”]

Global Citizen is also a series of concerts headlined by some of the world’s biggest artists that attempt to draw attention to specific issues. On Sept. 17, a concert aimed at ending AIDS, tuberculosis and malaria comes to the Bell Centre in Montreal, featuring performances by Usher, Grimes, Metric and more. The videos are driving Canadians to learn more about the concert. Visiting the concert website gives them the opportunity to get two passes to the show, as long as they do five things first, including signing petitions and calling the Prime Minister’s Office directly to explain why investing in these causes is important.