Taxi Vancouver names new GM

Steph Santiago takes on the leadership role that follows Mike Leslie's promotion.

Taxi has appointed Steph Santiago as general manager of its Vancouver office.

The move follows Mike Leslie’s promotion to president of Taxi in English Canada.

Santiago first joined Taxi Vancouver in 2009 and has since worked out of various offices, including leading the Canadian Tire business at Taxi Toronto and the Kraft-Heinz business at Taxi 2. In her new role, she will continue to lead that portfolio while also overseeing the Vancouver office with Jay Gundzik, creative director and Jack Dayan, VP, head of strategy.

Prior to joining Taxi, Santiago also held roles at DigitasLBi and Publicis in the UK.

In June, Taxi 2 named Haneen Davies as its new general manager, replacing Dan Shearer, who joined Cossette as EVP and general manager, leading operations in the Toronto office.