Back page: The logo data made

After playing with some numbers, FCB/Six predicts the winner for next year's Brand of the Year.

This article appears in the October 2016 issue of strategy.

The fine folks at FCB/Six crunched the colours, patterns, fonts, letters, leading, kerning, and tracking found in 36 previous Brands of the Year logos to come up with one that is sure to win next year.

Meet Atresic: the logo data made.

Click here to get a closer look.