Up to the Minute: The Hive wins a lottery

Plus: A new VP at Ketchum, a loss for Postmedia and more news you may have missed.

Hires, promotions and other news

Mass Minority has announced several additions to its team from the past few months. Jake Prapavessis and Paolo Campisi have come on as brand architects. Prapavessis joins from Jackman Reinvents, where he was a brand experience strategist, while Campisi hails from J. Walter Thompson in Toronto. Jerry Teo, previously with Vibes Communications in Singapore, has joined as media technologist, while former freelancer and Humber College grad Roya Hakami has come on as a content creator.

Toronto content marketing company Fifth Story has added three new directors of business development to manage its expanding business. Nadine Hoffman has come to the role from from CMC Health, while Chris Seldon has joined after working as director of marketing with The Stronach Group Racing and Gaming. Meanwhile, Alana Horn also joined as director of business development last spring, after holding roles at influencer and content marketing technology solutions companies Influicity and Atomic Reach.

Ketchum Public Relations has made two additions to its team in Toronto. Paul Keable has come on as VP of brand and digital while Robbin Parcker joins the creative team as a graphic designer. Keable was previously VP of communications at Avid Life Media and deputy managing director at MSLGroup, while Parcker was previously a freelancer.

New business

The Hive has won additional business with longtime client OLG. The shop has been the AOR for Pro-Line and OLG’s corporate brand initiative (including its “All for Here” platform) and will now manage lottery category work including “gifting” and “winners” communications. New work will debut during the holiday season.

BICOM Communications has been awarded business for Ricardo Media, tasked with a media and influencer relations campaign in English Canada to contribute to the media brand’s Canada-wide positioning. Central to the strategy will be promoting the importance of cooking and eating as a family, recipes from the English magazine and Ricardo Larrivée, the chef behind the brand.

Kwittken has been named the North American communications AOR for Vancouver underwear company MyPakage Apparel. The brand recently named Jim Bailey as its VP of sales and marketing to help facilitate the brand’s global expansion. For its part, Kwittken expanded into Canada in 2014.


Postmedia has posted a net loss of $99.4 million for the three months ended Aug. 31, 2016, compared with $54.1 million the previous year. The net loss for Postmedia’s financial year was $352.5 million, compared with $263.4 million in 2015.

Music streaming site SoundCloud has officially launched its paid subscription service, SoundCloud Go, in Canada while also introducing ads to its free version.

Corus has finalized its content team, led by VP of original content Lisa Godfrey.