KBS Toronto makes key promotions

Lorri MacDonald has been named managing director, with more promotions in the creative and account teams.
KBS Toronto - new hires photo

KBS Toronto has made a number of promotions, including Lorri MacDonald becoming managing director of the office.

MacDonald joined the agency earlier this year as VP of client services after four years at BBDO. In her new position, she has been tasked with team development, organizational design and maintaining a leadership role with key clients including BMO, The Keg and the recently-won LCBO.

In a release, Nick Dean, president and CEO of KBS Canada, called MacDonald a strong and persuasive leader who gets results. The promotions show the agency’s commitment to elevating its own talent, he said.

Filling MacDonald’s previous role, Olga Repryntseva has been promoted to VP of client services. Repryntseva has been on the account team at the agency for eight years, working with clients including Church & Dwight, Unilever, Sleep Country Canada and Purdue.

In the creative department, copywriter Kate Thorneloe and art director Jessica Carter have both been promoted to ACD roles. Since joining the agency a year ago, the creative team has worked on campaigns for McCain Superfries and World Vision.

Michael Hoffmann has been hired as an account director to lead The Keg account. Hoffman most recently spent a year on the marketing team at Nike Canada, and has agency-side experience at MHz Design, Anomaly, Ogilvy & Mather and Taxi.

Angela Clarizio and David Lineros have both been promoted to account directors to lead the BMO account. Both joined the agency in 2014, with Clarizio coming from Sonic Boom and Lineros from Cossette.

Rounding out the agency’s promotions is Michael Rodgers, who has been promoted from associate strategist to strategist.

In June, along with MacDonald’s initial hiring, KBS brought on Pierre-Luc Paiement as managing director of the Montreal office and Laura Kim as ECD in Toronto.