Neuroscience and mobile

Global investment in mobile video advertising is set to reach $25 billion by 2021 – so the need to understand ...

Global investment in mobile video advertising is set to reach $25 billion by 2021 – so the need to understand the power and the perils of mobile is in high demand. Until now, marketers have relied heavily on users’ explicit responses and feedback to determine whether their mobile efforts have hit the mark. But with so many variables, traditional research methods can feel incomplete, which is where neuroscience and biometric research can fill the gap.

Join True Impact founder and CEO Diana Lucaci as she delves into research and insights around how a well-designed mobile experience can drive receptivity, human attention, purchase intent and, ultimately, positive business impact.