The winners of the 2017 Marketing Awards were revealed on Tuesday night in Toronto with nearly forty Canadian agencies taking home awards across multiple creative categories.
Below, we have listed the Bronze, Silver and Gold winners by category, as well as the recipients of special awards that were announced at the gala. The complete list, along with a visual look at each of the winning entries, is also available in the 2017 Marketing Awards print annual.
BEST OF SHOW
• “Bring Back the Bees.” Client: General Mills Canada. Agency: Cossette
CLIENT OF THE YEAR
• General Mills Canada
DESIGN BEST OF SHOW
• “IKEA: Cook This Page.” Client: IKEA Canada. Agency: Leo Burnett Toronto
BEST OF PUBLIC SERVICE
• “SickKids VS.” Client: SickKids Foundation. Agency: Cossette
BRANDED CONTENT
• GOLD: “Snack Time.” Client: Milk West. Agency: DDB Canada
• SILVER: “A Balloon for Ben.” Client: Cineplex Entertainment. Agency: Zulu Alpha Kilo
• BRONZE: “Notes.” Client: Take Note. Agency: BBDO
DIGITAL
Apps/Mobile
• GOLD: “Live Swatches.” Client: Réno-Dépôt. Agency: Sid Lee
• SILVER: “Haunted Door.” Client: WD-40. Agency: BIMM
• BRONZE: “Netflix Netflip.” Client: Sid Lee Collective. Agency: Sid Lee
Best in Augmented/Virtual Reality
• BRONZE: “Doritos Inferno.” Client: PepsiCo Foods. Agency: BBDO
Best Use of Social Media
• SILVER: “The Instagram Escape Room.” Client: Toronto Silent Film Festival. Agency: Red Lion Canada
• SILVER: “Winter Swear Jar.” Client: Hotels.com. Agency: J. Walter Thompson Canada.
• BRONZE: “Rooftop Rink.” Client: Molson Canadian. Agency: Rethink
• BRONZE: “Welcome Party.” Client: Molson Canadian. Agency: Rethink
Creative Use of Technology
• GOLD: “Street Swatches.” Client: Réno-Dépôt. Agency: Sid Lee
• SILVER: “Green Screen.” Client: Scotts Canada. Agency: Rethink
• BRONZE: “Live Swatches.” Client: Réno-Dépôt. Agency: Sid Lee
Games
• GOLD: “Grab-A-Gift.” Client: Sports Experts. Agency: Rethink
• SILVER: “Scrolling Marathon.” Client: Sports Experts. Agency: Rethink
• BRONZE: “The Instagram Escape Room.” Client: Toronto Silent Film Festival. Agency: Red Lion Canada
• BRONZE: “Watch Dogs 2.” Client: Ubisoft Canada. Agency: Bleublancrouge
Integrated Web Campaign
• GOLD: “Mixtape of You.” Client: boom 97.3. Agency: No Fixed Address
• SILVER: “Itty Bitty Ballers.” Client: Go Daddy. Agency: Juniper Park\TBWA
• BRONZE: “The Nontest.” Client: Kit Kat. Agency: OneMethod, A Division of Bensimon Byrne
Online Display Single
• BRONZE: “Woman.” Client: Quebec City Magic Festival. Agency: Lg2
• BRONZE: “Unclickable Banner.” Client: Bell Media/Astral Out of Home. Agency: Lg2
Online Film Campaign – 15 Seconds and Under
• GOLD: “Toast/Passports/Elevator.” Client: Loto-Québec. Agency: Sid Lee
• SILVER: “SVEDKA Vodka Halloween ‘First World Horrors.’” Client: SVEDKA Vodka. Agency: Bensimon Byrne
• SILVER: “One Second Vitamins.” Client: Jamieson Vitamins. Agency: Union
Online Film Campaign – 30 Seconds and Under
• SILVER: “Snack Time: Candy, Swim, Yoga.” Client: Milk West. Agency: DDB Canada
Online Film Campaign – Long-Form
• GOLD: “Snack Time.” Client: Milk West. Agency: DDB Canada
• BRONZE: “Huggies No Baby Unhugged.” Client: Kimberly Clark. Agency: Ogilvy
Online Film Single – 30 Seconds and Under
• BRONZE: “Bundles of Joy.” Client: Pizza Hut Canada. Agency: Grip Limited
Online Film Single – Long-Form
• GOLD: “Question Madness Anthem.” Client: The North Face. Agency: Sid Lee
• SILVER: “Notes.” Client: Take Note. Agency: BBDO
• SILVER: “Eat Together.” Client: Loblaw Companies Ltd./President’s Choice. Agency: John St.
• BRONZE: “Bring Back the Bees.” Client: General Mills Canada. Agency: Cossette
• BRONZE: “A Tailor-Made Dad.” Client: Valin. Agency: Lg2
DIRECT
Best in Collateral
• GOLD: “IKEA: Cook This Page.” Client: IKEA Canada. Agency: Leo Burnett Toronto
Best in Direct
• SILVER: “Haunted Door.” Client: WD-40. Agency: BIMM
• BRONZE: “Bring Back the Bees.” Client: General Mills Canada. Agency: Cossette
FILM
Other Broadcast Single
• SILVER: “A Balloon for Ben.” Client: Cineplex Entertainment. Agency: Zulu Alpha Kilo
• SILVER: “The Surprise.” Client: Interac. Agency: Zulu Alpha Kilo
Television Campaign – 15 Seconds and Under
• BRONZE: “Gifts Dads Really Want.” Client: Canadian Tire. Agency: Taxi
Television Campaign – 30 Seconds and Under
• GOLD: “A Bit Bitter.” Client: Farnham Ale & Lager. Agency: Lg2
• SILVER: “Scrabble/Doctor/Chopstick/Mechanic.” Client: Loto-Québec. Agency: Sid Lee
Television Campaign – Small Budget
• GOLD: “Mafia & War.” Client: Berlitz Canada. Agency: Rethink
Television Single – 30 Seconds and Under
• GOLD: “Office.” Client: Farnham Ale & Lager. Agency: Lg2
• BRONZE: “Bring Back the Bees.” Client: General Mills Canada. Agency: Cossette
Television Single – Over 30 Seconds/Long-Form
• SILVER: “Gain by Gain.” Client: Procter & Gamble/Gain. Agency: Leo Burnett Toronto
• SILVER: “Eat Together.” Client: Loblaw Companies Ltd./President’s Choice. Agency: John St.
• BRONZE: “Toronto Maple Leafs ‘Stand Witness.’” Client: Maple Leaf Sports and Entertainment. Agency: Sid Lee
• BRONZE: “Where Am I?” Client: OTMPC. Agency: FCB Toronto
Television Single – Small Budget
• GOLD: “War.” Client: Berlitz Canada. Agency: Rethink
• GOLD: “Chopstick.” Client: Loto-Québec. Agency: Sid Lee
INTEGRATED CAMPAIGN
• GOLD: “Bring Back the Bees.” Client: General Mills Canada. Agency: Cossette
• SILVER: “Rooftop Rink.” Client: Molson Canadian. Agency: Rethink
• SILVER: “#LightUpTheNation.” Client: Labatt Brewing Company Ltd. Agency: Anomaly
• SILVER: “Where Am I?” Client: OTMPC. Agency: FCB Toronto
• BRONZE: “Gain by Gain.” Client: Procter & Gamble/Gain. Agency: Leo Burnett Toronto
OUT-OF-HOME
Best in Point-of-Purchase
• GOLD: “Bring Back the Bees.” Client: General Mills Canada. Agency: Cossette
• GOLD: “IKEA: Cook This Page.” Client: IKEA Canada. Agency: Leo Burnett Toronto
• BRONZE: “Cart Thru.” Client: Tim Hortons. Agency: J. Walter Thompson Canada
Billboard Campaign
• GOLD: “Goal-Synced Nation.” Client: Labatt Brewing Company Ltd. Agency: Anomaly
• SILVER: “Traffic.” Client: Loto-Québec. Agency: Sid Lee
• BRONZE: “Help Wanted.” Client: Wall Street Journal. Agency: The&Partnership
Billboard Single
• SILVER: “Equalizer Fries.” Client: McDonald’s. Agency: Cossette
• SILVER: “Snowden CCTV.” Client: Elevation Pictures. Agency: DentsuBos
• BRONZE: “Time for a Big Mac.” Client: McDonald’s. Agency: Cossette
Experiential/Special Events/Stunts
• GOLD: “Rooftop Rink.” Client: Molson Canadian. Agency: Rethink
• BRONZE: “Green Screen.” Client: Scotts Canada. Agency: Rethink
• BRONZE: “Canadian Apparel.” Client: OneMethod. Agency: OneMethod, A Division of Bensimon Byrne
Large-Scale Ambient
• GOLD: “Rooftop Rink.” Client: Molson Canadian. Agency: Rethink
• SILVER: “Mysterious Billboard.” Client: Quebec City Magic Festival. Agency: Lg2
Transit/Posters Campaign
• GOLD: “The Tissue for any Issue.” Client: Kruger/Scotties. Agency: Lg2
• GOLD: “Degrees of Bitterness.” Client: Farnham Ale & Lager. Agency: Lg2
• BRONZE: “IKEA Moving Day – Move Less.” Client: IKEA Canada. Agency: Leo Burnett Toronto
Transit/Posters Single
• GOLD: “Street Swatches.” Client: Réno-Dépôt. Agency: Sid Lee
• SILVER: “Boat.” Client: Farnham Ale & Lager. Agency: Lg2
• BRONZE: “The Azur Train.” Client: Loto-Québec. Agency: Sid Lee
PR
Community Building
• SILVER: “Speechless.” Client: Carly Fleischmann. Agency: John St.
• SILVER: “Rooftop Rink.” Client: Molson Canadian. Agency: Rethink/Citizen Relations
• BRONZE: “Bring Back the Bees.” Client: General Mills Canada. Agency: Cossette/Veritas Communications
Influencer/Talent Marketing
• GOLD: “Speechless.” Client: Carly Fleischmann. Agency: John St.
• SILVER: “Itty Bitty Ballers.” Client: Go Daddy. Agency: Juniper Park\TBWA
Integrated Campaign Led By PR
• GOLD: “Bring Back the Bees.” Client: General Mills Canada. Agency: Cossette/Veritas Communications
• GOLD: “Rooftop Rink.” Client: Molson Canadian. Agency: Rethink/Citizen Relations
PRESS
Business Press Single
• BRONZE: “Holding Our Own.” Agency: Zulu Alpha Kilo
• BRONZE: “Say No To Spec Buttons.” Agency: Zulu Alpha Kilo
Magazine Campaign
• GOLD: “Our Cheeses.” Client: Fromages d’ici (Les Producteurs de lait du Québec). Agency: Lg2
• SILVER: “There’s More to Market Hall.” Client: IKEA Canada. Agency: Leo Burnett Toronto
Magazine Single
• GOLD: “Italy.” Client: Fromages d’ici (Les Producteurs de lait du Québec). Agency: Lg2
• BRONZE: “There’s More to Market Hall – Carafe.” Client: IKEA Canada. Agency: Leo Burnett Toronto
Newspaper Campaign
• GOLD: “The Tissue for any Issue.” Client: Kruger/Scotties. Agency: Lg2
• GOLD: “Degrees of Bitterness.” Client: Farnham Ale & Lager. Agency: Lg2
Newspaper Single
• GOLD: “Stairs.” Client: Farnham Ale & Lager. Agency: Lg2
• SILVER: “Boat.” Client: Farnham Ale & Lager. Agency: Lg2
• SILVER: “Bitter News.” Client: Farnham Ale & Lager. Agency: Lg2
PUBLIC SERVICE
Branded Content
• GOLD: “Down Syndrome Answers.” Client: Canadian Down Syndrome Society. Agency: FCB Toronto
• BRONZE: “Slip Up.” Client: Alzheimer Society of Toronto. Agency: J. Walter Thompson Canada
Best in Augmented/Virtual Reality
• SILVER: “Fairness Works: Refugee Crisis.” Client: Canadian Labour Congress. Agency: Redline Interactive
PR – Community Building
• GOLD: “Ladyballs.” Client: Ovarian Cancer Canada. Agency: Grey Canada
Integrated Campaign Led by PR
• SILVER: “Ladyballs.” Client: Ovarian Cancer Canada. Agency: Grey Canada
• BRONZE: “SickKids VS MissingHome.” Client: SickKids Foundation. Agency: Cossette
Small-Scale Ambient
• GOLD: “Ward+Robes.” Client: Starlight Children’s Foundation Canada. Agency: Rethink
Experiential/Special Events/Stunts
• SILVER: “Text & Drive.” Client: Cieslok Media. Agency: John St.
• SILVER: “Ward+Robes.” Client: Starlight Children’s Foundation Canada. Agency: Rethink
• BRONZE: “Blamé.” Client: YWCA Canada. Agency: Juniper Park\TBWA
• BRONZE: “Open House.” Client: The Salvation Army. Agency: Grey Canada
Integrated Campaign
• GOLD: “SickKids VS.” Client: SickKids Foundation. Agency: Cossette
• BRONZE: “It Happens Fast.” Client: Ontario Ministry of Transportation. Agency: John St.
• BRONZE: “#20MinutesofActionforChange.” Client: White Ribbon. Agency: J. Walter Thompson Canada
Large-Scale Ambient
• BRONZE: “Open House.” Client: The Salvation Army. Agency: Grey Canada
Online
• SILVER: “Graffiti Alley Instatour.” Client: Heritage Toronto. Agency: Havas Canada
• BRONZE: “#20MinutesofActionforChange.” Client: White Ribbon. Agency: J. Walter Thompson Canada
Online Film Campaign
• GOLD: “Down Syndrome Answers.” Client: Canadian Down Syndrome Society. Agency: FCB Toronto
Online Film Single
• GOLD: “SickKids VS – Undeniable.” Client: SickKids Foundation. Agency: Cossette
• BRONZE: “’Twas the Night Before Christmas.” Client: BC Children’s Hospital Foundation. Agency: Camp Pacific
• BRONZE: “Scalpel.” Client: Doctors Without Borders.” Agency: John St.
Out-of-Home Campaign
• GOLD: “Any Way You Look At It.” Client: Ronald McDonald House. Agency: Cossette
• SILVER: “SickKids VS.” Client: SickKids Foundation. Agency: Cossette
• BRONZE: “Annual Donation Drive.” Client: Catholic Church of Montreal. Agency: DentsuBos
• BRONZE: “The Get Help/Give Help Posters.” Client: Covenant House of Toronto. Agency: Taxi
Out-of-Home Single
• GOLD: “Any Way You Look At It: Moguls to Meals.” Client: Ronald McDonald House. Agency: Cossette
• SILVER: “Text & Drive.” Client: Cieslok Media. Agency: John St.
Press Single
• SILVER: “Clothes.” Client: MSSS. Agency: Lg2
• BRONZE: “SickKids VS Manifesto.” Client: SickKids Foundation. Agency: Cossette
Press Campaign
• SILVER: “Periodic Table.” Client: The Science of Rock N Roll. Agency: DentsuBos
Radio Campaign
• SILVER: “Holiday Campaign.” Client: The Salvation Army. Agency: Grey Canada
• BRONZE: “It Happens Fast.” Client: Ontario Ministry of Transportation. Agency: John St.
Radio Single
• SILVER: “LOL.” Client: La Société de l’assurance automobile du Québec. Agency: Lg2
• BRONZE: “It Happens Fast.” Client: Ontario Ministry of Transportation. Agency: John St.
Television Single
• GOLD: “SickKids VS – Undeniable.” Client: SickKids Foundation. Agency: Cossette
• GOLD: “Don’t Give A Damn.” Client: La Société de l’assurance automobile du Québec. Agency: Lg2
• BRONZE: “It Happens Fast.” Client: Ontario Ministry of Transportation. Agency: John St.
Direct/Collateral
• GOLD: “Give-A-Care.” Client: Rethink Breast Cancer. Agency: Lg2
• SILVER: “It Ran.” Client: NABS. Agency: Lg2
RADIO
Campaign
• GOLD: “Titles.” Client: Rakuten Kobo. Agency: Cossette
• SILVER: “Very Bitter.” Client: Farnham Ale & Lager. Agency: Lg2
• SILVER: “Power of Persuasion.” Client: Toronto Speakers Academy. Agency: J. Walter Thompson Canada
Single
• GOLD: “Holy Cow.” Client: Canadian Tire. Agency: Taxi
• SILVER: “The Birds.” Client: Rakuten Kobo. Agency: Cossette
• SILVER: “Arnold.” Client: Farnham Ale & Lager. Agency: Lg2
SELF-PROMOTION
• GOLD: “#CollabWithAric.” Client: Aric Guité Photography. Agency: Havas Canada
• SILVER: “Zulu Alpha Kilo Website.” Agency: Zulu Alpha Kilo
MULTICULTURAL MARKETING
Best Use of Social Media
• SILVER: “Coca-Cola Iftar Mubarak.” Client: Coca-Cola. Agency: McCann Canada
Experiential/Special Events/Stunts
• BRONZE: “Telus PureFibre Express Lane.” Client: Telus. Agency: Response Advertising
Integrated Campaign
• SILVER: “2016 Chinese Campaign.” Client: Egg Farmers of Canada. Agency: Koo Multicultural, A Division of Cossette
• BRONZE: “2017 Lunar New Year Campaign.” Client: Air Canada. Agency: Hamazaki Wong Marketing Group
Online
• BRONZE: “The Beauty Channel.” Client: Elizabeth Arden. Agency: AV Communications
Print Single
• BRONZE: “Spread.” Client: BMW Canada. Agency: AV Communications
Print Campaign
• BRONZE: “1945/Treats/Mosquitoes/Swimming.” Client: Chinese Canadian Military Museum. Agency: Captus Advertising
DESIGN
Brochures/Print Collateral
• GOLD: “IKEA: Cook This Page.” Client: IKEA Canada. Agency: Leo Burnett Toronto
• SILVER: “Brunch Menu.” Client: Smith Restaurant + Bar.” Agency: Leo Burnett Toronto
Graphics
• GOLD: “IKEA: Cook This Page.” Client: IKEA Canada. Agency: Leo Burnett Toronto
• GOLD: “Weston Bakeries Branded Environment.” Client: Weston Bakeries. Agency: Jacknife
• BRONZE: “Olympic Park 40th Anniversary Exposition” Client: Olympic Park. Agency: Lg2
Logo/Corporate Identity
• GOLD: “Fuel Transport.” Client: Fuel Transport. Agency: Sid Lee
• GOLD: “Olympic Park 40th Anniversary Logo.” Client: Olympic Park. Agency: Lg2
• SILVER: “Nota Bene.” Client: Nota Bene. Agency: Blok Design
• SILVER: “superkül.” Client: superkül. Agency: Blok Design
• SILVER: “Summerhill Market.” Client: Summerhill Market. Agency: Blok Design
• SILVER: “Speechless.” Client: Carly Fleischmann. Agency: John St.
Promotion
• GOLD: “IKEA: Cook This Page.” Client: IKEA Canada. Agency: Leo Burnett Toronto
• SILVER: “Museum of Contemporary Art Invitations.” Client: Museum of Contemporary Art. Agency: Leo Burnett Toronto
• BRONZE: “Say No To Spec Buttons.” Client: Zulu Alpha Kilo. Agency: Zulu Alpha Kilo
Packaging
• SILVER: “Ska.” Client: Ska. Agency: Lg2
• BRONZE: “The Goods.” Client: The Goods. Agency: John St.
• BRONZE: “Boréale Classic Line Packaging.” Client: Les Brasseurs du Nord. Agency: Lg2
• BRONZE: “Give-A-Care.” Client: Rethink Breast Cancer. Agency: Lg2
New Brand Launch
• SILVER: “Give-A-Care.” Client: Rethink Breast Cancer. Agency: Lg2
• SILVER: “1903: A Harley-Davidson Café.” Client: Harley-Davidson. Agency: Zulu Alpha Kilo
• BRONZE: “Toronto Wolfpack.” Client: Toronto Wolfpack. Agency: McCann Canada
• BRONZE: “Olympic Park 40th Anniversary.” Client: Olympic Park. Agency: Lg2
Websites/Microsites
• GOLD: “Mixtape of You.” Client: boom 97.3. Agency: No Fixed Address
• SILVER: “Scrolling Marathon.” Client: Sports Experts. Agency: Rethink
• SILVER: “Honour Scroll.” Client: Telus. Agency: The&Partnership
