Work that begins with a brilliant insight, ends with a Strategy Award.
The jury has congregated, studied and graded the stack of insights-driven campaigns submitted this year, and now, the highest scoring work is being unveiled.
Developed in association with the Account Planning Group of Canada (APG), the Strategy Awards recognizes ideas that shape, build and transform brands. The Gold, Silver and Bronze trophies will be handed out at the Agency of the Year evening gala, happening this Nov. 9 in Toronto.
Below are this year’s hopefuls in five of 11 categories, including a new category recognizing the best work related to Canada 150 celebrations. Be sure to check back again tomorrow for another batch of contenders in the remaining six categories. For this year’s jury, led by Cossette’s Jason Chaney, Samsung’s Mark Childs and Maxus’ Ann Stewart, click here.
Canada 150 Strategy
“Red Racer Across the Nation Collaboration”
Brand: Central City (Red Racer)
“Eat Together”
Brand: Loblaw Companies Limited (President’s Choice)
Agency: John St.
“Canadian Apparel”
Brand: ONEMETH Goods
Agency: Bensimon Byrne / OneMethod
“ParticipACTION 150 Play List”
Brand: ParticipACTION
Agency: Zulu Alpha Kilo
“Make 150 Count”
Brand: RBC
Agency: Grip Limited
Cause
“One Good Scam”
Brand: Alberta Securities Commission
Agency: Edelman
“Down Syndrome Answers”
Brand: Canadian Down Syndrome Society
Agency: FCB Toronto
“The Call That Comes After”
Brand: Drug Free Kids Canada
Agency: FCB/SIX
“Innocence Canada Logo”
Brand: Innocence Canada
Agency: KBS Canada
“The One That Got Away”
Brand: Interval House
Agency: Union
“It Happens Fast”
Brand: Ministry of Transportation
Agency: John St.
“Give-A-Care”
Brand: Rethink Breast Cancer
Agency: Lg2
“Poverty Isn’t Always Easy To See”
Brand: The Salvation Army
Agency: Grey
“SickKids VS”
Brand: SickKids
Agency: Cossette
“Ward+Robes”
Brand: Starlight Children’s Foundation Canada
Agency: Rethink
“Blamé”
Brand: YWCA Canada
Agency: Juniper Park\TBWA
Challenger Strategy
“Claim Your Cali”
Brand: Campari Canada
Agency: BBDO Toronto
“No Baby Unhugged”
Brand: Kimberly-Clark (Huggies)
Agency: Ogilvy & Mather
“It’s Not My Period”
Brand: Kimberly Clark (U by Kotex)
Agency: Ogilvy & Mather
“Tough Questions”
Brand: Questrade
Agency: No Fixed Address
“Street Shops”
Brand: Raising the Roof
Agency: Leo Burnett
“Notes”
Brand: Take Note
Agency: BBDO Toronto
“Sorry”
Brand: Tourisme Montréal
Agency: Lg2
“Project 86”
Brand: Toyota Canada
Agency: Saatchi & Saatchi
Connection
“One Good Scam”
Brand: Alberta Securities Commission
Agency: Edelman
“Ben & Jerry’s On-Demand Ice Cream Chatbot”
Brand: Ben & Jerry
Agency: MindShare
“Down Syndrome Answers”
Brand: Canadian Down Syndrome Society
Agency: FCB Toronto
“We All Play For Canada”
Brand: Canadian Tire
Agency: Cleansheet Communications
“The Call That Comes After”
Brand: Drug Free Kids Canada
Agency: FCB/SIX
“Suck It Up”
Brand: Fisherman’s Friend
Agency: Giants & Gentlemen
“The Taste Liberte´”
Brand: General Mills Canada (Liberte´)
Agency: Cossette
“1903: A Harley-Davidson Café”
Brand: Harley-Davidson
Agency: Zulu Alpha Kilo
“Light Up The Nation”
Brand: Labatt Brewing Company (Budweiser)
Agency: Anomaly
“Snack Time”
Brand: Milk West
Agency: DDB Canada
“Crayons”
Brand: Newfoundland and Labrador Tourism
Agency: Target
“Poverty Isn’t Always Easy To See”
Brand: The Salvation Army
Agency: Grey
“SickKids VS”
Brand: SickKids
Agency: Cossette
“Blind Love”
Brand: Tourisme Québec
Agency: Lg2
“Watch Dogs 2”
Brand: Ubisoft (Watch Dogs)
Agency: Bleublancrouge
“Why don’t you take the train?”
Brand: VIA Rail Canada
Agency: Cossette
Creative Catalyst
“A Balloon for Ben”
Brand: Cineplex Entertainment
Agency: Zulu Alpha Kilo
“GoDaddy Itty Bitty Ballers”
Brand: GoDaddy
Agency: MEC Canada
“No Baby Unhugged”
Brand: Kimberly-Clark (Huggies)
Agency: Ogilvy & Mather
“It’s Not My Period”
Brand: Kimberly-Clark (U by Kotex)
Agency: Ogilvy & Mather
“Where Am I?”
Brand: OTMPC
Agency: FCB Toronto
“Cleaner of Your Dreams”
Brand: Procter & Gamble (Mr. Clean)
Agency: Leo Burnett
“Street Shops”
Brand: Raising the Roof
Agency: Leo Burnett
“SickKids VS”
Brand: SickKids
Agency: Cossette
“Notes”
Brand: Take Note
Agency: BBDO Toronto
“Blind Love”
Brand: Tourisme Québec
Agency: Lg2
Tickets to the Strategy Awards on Nov. 9 are available now.
