Ogilvy Canada has added four new staff to its Toronto office, including a pair of group creative directors.
The first of two new group CDs is Christian Horsfall, who joins from Ogilvy’s London office and also has experience at VML in Johannesburg and London. Horsfall will lead creative for the agency’s American Express work, among other accounts.
The other new group CD at Ogilvy is Andrew Caie. The second-ranked copywriter on this year’s Creative Report Card, Caie joins from Zulu Alpha Kilo, where he worked on Cineplex’s “Lily & The Snowman,” Harley-Davidson’s “1903 Cafe” and numerous campaigns for Interac. Prior to joining Zulu, Caie was at Leo Burnett Toronto, where he worked on the much-awarded “Printed By Sommerset.”
Ogilvy has also hired content strategist Sarah Drake. Drake was most recently an associate director at The Story Lab, where she developed and activated social-led content for GM Canada.
On the design team, Ogilvy has hired Sarah Baker as a senior designer. Baker has a mix of experience working on the client side – having most recently been on the internal design team at Holt Renfrew – and agency side – having spent nearly three years at Cundari.
Laurie Young, CEO of Ogilvy Canada, said in a press release that the agency – which has been changing as part of a global reorganization – is in “growth mode.” The agency was recently named lead agency for Parks Canada, and this year has added new CCOs in both Toronto and Montreal.
