No Fixed Address gets a CMO

Mark Carpenter joins the growing startup agency's executive team.

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Toronto’s No Fixed Address has added to its executive team, hiring Mark Carpenter as its first chief marketing officer.

Carpenter joins the 11 month-old agency from Vision7 PR shop Citizen Relations, where he was EVP, integrated communications for North America. While there, he worked on business for P&G and PepsiCo, along with helping drive overall business growth. Prior to joining Citizen in 2015, he was group digital director at BBDO, where he worked on Molson and Shomi. He has also held roles with Syncapse, Publicis and Segal Communication.

His new role on No Fixed Address’ executive team will be broad, with a mandate to expand the agency’s capabilities, bring on new clients in both Canada and the U.S. and help the shop market itself better, says Dave Lafond, the agency’s co-founder and president

“We grew a little quicker than we expected and want to make sure we offer a broad range of capabilities for our clients,” he says of why the CMO role was needed.

Carpenter’s diverse background as a “hybrid thinker” – working across integrated work, digital and PR – was a particular draw, says Lafond, who worked with Carpenter at BBDO and Publicis, and was at Citizen’s sister agency, Cossette. His U.S. experience was also important for the agency as it grows, and it already has some work in that market, including through its recent Mattamy Homes win, Lafond says.

Lafond also wanted to reunite Carpenter with Sabrina Kandasamy, the agency’s head of strategy who joined shortly after its launch last year. The pair previously helped run Citizen Relations’ Toronto operations as deputy general managers. “I think together, they can span the full communications grid,” Lafond says.

Since launching in 2016, No Fixed Address has grown considerably. It now has nearly 60 staff – bringing on about 10 hires in the past month – and 15 active clients. It has debuted campaigns for radio station Boom 97.3, Disney, J.P. Wiser’s and the Canadian Centre for Child Protection.

It also just launched a new investment arm.