Ogilvy Montreal has been named agency of record for Belron Canada, tasked with leading creative work for two of the most recognizable automotive glass repair brands in the country.

The mandate will include the development of a new integrated creative platform, as well as new campaigns for Belron’s Lebeau Vitres d’auto brand in Quebec and Speedy Glass in the rest of Canada.

Belron’s most recent Canadian campaign was a national effort that focused on the company’s technicians, which was handled by DDB Montreal.

Belron operates nearly 350 automotive service centres across Canada, which also includes the DURO, Apple Auto Glass, Broco Auto Glass and Standard Auto Glass banners, in addition to its flagship Lebeau Vitres and Speedy brands.

This year, Ogilvy Montreal has also picked up a number of other new assignments, including Mercier Wood Flooring, Armoires Cuisines Actions and Parks Canada.