Leo Burnett and Lg2 emerged as the big winners at the annual Advertising & Design Club of Canada awards for the second consecutive year, taking home Scarlet Letter prizes and several other awards each.
Leo Burnett Toronto was awarded the Scarlet Letter for Agency of the Year in addition to five Golds across the Media Innovation Campaign, Graphic Design and Advertising categories. Lg2 took home the Scarlet Letter for Design Studio of the Year, as well as seven Golds in Advertising, Graphic Design, Promo Campaign, plus Film, Radio and Integrated Campaign.
Jam3 and Skin and Bones Film Company also won Scarlet Letter awards for Interactive Agency of the Year and Production Company of the Year, respectively. Stuart Ash was awarded the Les Usherwood Award, a lifetime achievement award, for “his talent, body of work and inspiration to others.”
A total of 421 prizes were awarded over the course of the 68th annual Directions show in Toronto.
The ADCC added a new category to its roster this year. The Mick Griffin Best Editing Award in recognition of the best editing work done in Canadian creative was awarded to Marka Rankovic and Skin and Bones Film Company for their entry “SickKids VS Undeniable” for the SickKids Foundation.
Here is a full list of the Gold winners.
Advertising
Lg2 for its Newspaper Ad, Single entry “Bitter News” for Farnham Ale & Lager.
Leo Burnett, Toronto for its Posters, Campaign entry “IKEA: Cook This Page” for IKEA Canada.
Leo Burnett, Toronto for its Print Enhanced, Single entry “IKEA: Cook This Page: Fish/Fisk” for IKEA Canada. Also awarded in Advertising Best Art Direction.
Lg2 for its Consumer Magazine Campaign entry “As Simple as That” for Plaisirs Gastronomiques.
Cossette for its Public Service Ad Campaign entry “Uncertain Terms” for Children of the Street Society.
Lg2 for its Advertising Billboard Campaign entry “Free the bear in you” for Les Brasseurs Du Nord – Boréale.
The&Partnership for its Direct Mail entry “Help Wanted” for the Wall Street Journal.
Leo Burnett Toronto for its Advertising Miscellaneous entry “Museum of Contemporary Art: The 1 of 100 Book” for the Museum of Contemporary Art.
Sid Lee for their Experiential entry “WWF Real Scary Masks” for World Wildlife Fund Canada. That campaign was also awarded in Advertising Best Art Direction, Campaign.
Graphic Design
John St. for its Package Design entry “The Goods Packaging” for The Goods.
Underline Studio for its Posters, Single entry “Design New York” for The Advertising & Design Club of Canada.
Lg2 for its Posters, Campaign entry “Olympic Park” for Olympic Park.
Leo Burnett, Toronto for its Graphic Design, Miscellaneous entry “IKEA: Cook This Page” for IKEA Canada.
Interactive
Anomaly for its Interactive, Design entry “Nike Face of the Fans” for Nike.
Jam3 for its Website (overall) entry “ISpy” for CMF and NZ On Air.
Jam3 for its Animation & Motion entry “Independence Day 2” for 20th Century Fox.
Rethink Canada for its Innovative Use of Technology entry “Stranger’s Voice” for Branch Out Neurological Foundation.
Juniper Park\TBWA for its Non-Profit/Public Service entry “Blamé” for YWCA Canada.
FCB Toronto for its Education & Information entry “Down Syndrome Answers” for Canadian Down Syndrome Society.
Film, Radio, and Integrated Campaign
Lg2 for its TV Single, 30 Seconds entry “Office” for Farnham Ale & Lager.
Cossette for its TV Single, Low Budget entry “Piano” for Banff Centre for Arts and Creativity.
Cossette for its TV Public Service, Single and Cinema entry “SickKids VS Undeniable” for SickKids Foundation.
Sid Lee for its Online Video, Single entry “Santa Clarita Diet” for Netflix.
Skin and Bones Film Company for its Direction entry “SickKids VS Undeniable” for SickKids Foundation.
OPC for its Cinematography entry “River” for Leon Bridges.
Juniper Park\TBWA for its Special Effects entry “Return of the Snowmen” for Nissan Canada.
DDB Canada its Original Music entry “Mia & Morton” for The Dairy Farmers of Canada.
TAXI for its Radio Single, 1-30 Seconds entry “Holy Cow” for Canadian Tire.
Lg2 for its Radio Single, over 30 Seconds entry “Wim” for Farnham Ale & Lager.
J. Walter Thompson for its Radio Campaign entry “Toronto Speakers Academy”for Toronto Speakers Academy.
Rethink for its Radio Public Service Campaign entry “Stranger’s Voice – Mom, Friend, Brother” for Branch Out Neurological Foundation.
Michael O’Reilly Best Copywriting
Sid Lee for its Film entry “Stand Witness” for Maple Leafs Sports & Entertainment.
Integrated Campaign
Cossette for its entry “SickKids VS Undeniable” for SickKids Foundation.
Media Innovation, Single
KBS Canada for its entry “Innocence Canada Logo” for Innocence Canada.
Media Innovation, Campaign
Leo Burnett, Toronto for its entry “IKEA: Cook This Page” for IKEA Canada.
Promo, Single Gold
Sid Lee for its entry “WWF Real Scary Masks” for World Wildlife Fund Canada.
Promo, Campaign
Lg2 for its entry “Give-A-Care” for Rethink Breast Cancer.
Influencer Campaign
FCB Toronto for its entry “Down Syndrome Answers” for Canadian Down Syndrome Society.
Advertising Illustration
Sid Lee for its entry “WWF Real Scary” for World Wildlife Fund Canada.
ADCC Student Competition
Sara Wong from Conestoga College, for her Editorial & Book Design entry “Doctors Shocked.”
Michael Romaniuk from McMaster University, for his Interactive entry “The Awakening.”