Moya Brown heads to Investors Group

The longtime Campbell's marketer has taken on a brand strategy leadership role at the financial company.

Longtime Campbell’s marketer Moya Brown has left the CPG company for a new role at Investors Group.

Brown is now VP, brand strategy, content and client experience at the financial planning and advisory company in Toronto.

Brown joined Campbell’s as senior director of marketing from Procter & Gamble in 2002. In 2014, she took the VP marketing role, and would later earn a place among strategy’s Marketers of the Year.

Under her leadership, the company launched a new masterbrand approach for its soups – which have experienced growth in a declining category – as it was also working to eliminate artificial flavours from its products. She also worked to integrate both consumer and shopper marketing for more consistent messaging.

Campbell’s has not yet revealed its plans for filling Brown’s role.