Into the creed: When fans shape your content

Assassin’s Creed is letting fans take centre stage as the stars of the video game’s latest documentary, letting them do ...

Assassin’s Creed is letting fans take centre stage as the stars of the video game’s latest documentary, letting them do some of the loyalty-building heavy lifting. Ubisoft’s Stephanie Pecaoco breaks down the company’s long-term fan-centric growth strategy; the promise branded entertainment holds and how to actually measure the ROI of fan love.