Star power: Inside Xerox’s modernization content play

With an eye to modernizing a century-old brand, Xerox brought together 14 world-renown authors and artists who collaborated to create ...

With an eye to modernizing a century-old brand, Xerox brought together 14 world-renown authors and artists who collaborated to create a digital tale of the modern workplace, filled with passion, suspense and paperclips. Hear the “why,” “what” and “so what” of an omnichannel marketing initiative that is all about content, communication and creativity.