Why your content sucks – An anthropological view

More than previous generations, millennials and Gen Z are open to branding. They get that nothing in life is free, ...

More than previous generations, millennials and Gen Z are open to branding. They get that nothing in life is free, and some of the content they love needs a sponsor. And they’re totally down with watching a series with product integration, participating in an event sponsored by a brand, or even following a company’s beautifully shot Instagram feed. So, you spend your marketing dollars creating a beautifully shot and richly crafted content…only for it to fall flat. Simply put: in the eyes of consumers, your content sucks.

Anthropologist Johanna Faigelman pulls back the curtain, giving the audience a peek at what’s working with youth and young adults right now, epic branding fails and how you can create content that’ll resonate with today’s eager audiences.