Shopper marketing in the age of personalized experiences

What value can brands’ direct-to-consumer e-com sites provide? What role do shopper marketers play in this digitally-diverse environment? In short – ...

What value can brands’ direct-to-consumer e-com sites provide? What role do shopper marketers play in this digitally-diverse environment?

In short – it’s all about the data. TracyLocke’s Jesse Gilbert will share how companies can better use and identify the data they’re already collecting to arm their shopper marketing with a richer consumer profile and use these insights to re-shape the physical retail space and deliver personalized in-store experiences.

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