How grocers can reach foodies and millennials

St. Joseph Communications delves into the insights that could help retailers capture the elusive segments.

Trend-setting foodies and millennials have become important segments for grocery retailers to reach, but insights show there are five objectives they should be working towards this year if they want to engage both demographics.

The graphic was created by St. Joseph Communications and is based on insights gathered by the communication company’s in-house marketing team and incorporates research by Maxwell PR,  marketing agency Acosta, and Forbes.