As a major sponsor of the 2018 Rogers Cup, National Bank hosted a pop-up to support the larger brand work it has be doing around the tennis tournament this year.
Working with Vibrant Marketing, the Montreal-based bank held “The Perfect Match,” a pop-up giving visitors the chance to register and receive a “perfect pass” with benefits including access to a National Bank terrace. Moreover, participants could engage with interactive games aligning with the tennis theme and could test their motor skills through a game involving tennis balls.
The experiences aimed to show the accessibility of the bank, as well as its broader involvement with tennis initiatives at a local level.
The activation follows the National Bank’s release of Rogers Cup-inspired creative, unveiled in the lead-up to the tournament, supporting its broader “Everything is Better” campaign led by Sid Lee.
