Campbell’s: Evolving with the shopper landscape

For CPGs, navigating disruption along the path to purchase has required some fundamental strategic reboots. Liliana Marando, Senior Shopper Marketing ...

For CPGs, navigating disruption along the path to purchase has required some fundamental strategic reboots.

Liliana Marando, Senior Shopper Marketing Manager at Campbell’s, explains how they’re shifting gears to meet the needs of the ever-evolving shopper. Learn how an iconic heritage brand is staying ahead of changing habits, tastes and trends to connect with today’s consumers.

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