Shortlist announced for 2020 AToMiC Awards

The awards recognizing collaborative and creative use of advertising, tech, media and content will be given at a gala on March 3.

A lot of agencies aim to do work that challenges the status quo, but only a select few did enough to land on the shortlist for the 2020 AToMiC Awards.

The awards program recognizes successful collaborations across the media and marketing industries, awarding brands and agencies for their creative use of advertising, technology, media and content.

Rethink has the most campaigns up for awards this year, a total of 16. Zulu Alpha Kilo has six campaigns in contention, with Cossette and BBDO Toronto (last year’s Grand Prix winner) each getting four campaigns on this year’s list.

The winners will be awarded at the AToMiCon conference, taking place on March 3 in Toronto. In the meantime, refresh yourself on the jury that made this year’s selection, and get more information about this year’s gala on the AToMiC Awards website.

Campaign Agency Client
#UnravelHate Zulu Alpha Kilo Peace Collective
Bedtime Rethink IKEA Canada
Big in Japan Zulu Alpha Kilo SingleCut Beersmiths
Bone vs Steel Lg2 Société de l’assurance automobile du Québec
Boys Don’t Cry Bensimon Byrne / Narrative White Ribbon
Brutal Postings Rethink Fondation Émergence
Clit Me Rethink National Film Board of Canada
Club Fed Mosaic Weston Foods Canada (Dave’s Killer Bread)
Digital Window Shopping Touché! Sport Chek
Dodge The Bullet Zulu Alpha Kilo Coalition for Gun Control
Earning Curve Zulu Alpha Kilo Interac
Embarrassing Plastic Bags Rethink East West Market
Fan Bods FCB Canada Fountain Tire
Finger Lickin’ Good BBDO Toronto Mars Wrigley Canada (M&M’s)
Flight Light Rethink WestJet
Freedom Tampons Union Interval House
Friends Wanted Cossette McDonald’s Restaurants of Canada
Go Back to Africa FCB/Six Black and Abroad
Hershey’s Popped Mix vs. Chips Snacking Challenge UM Canada The Hershey Company
Homophobe Radio Rethink Fondation Émergence
Jetta GLI DDB Canada Volkswagen
Ka’Wine & Dine Rethink Raptors Republic
Mix ‘n Match Zulu Alpha Kilo Whirlpool (KitchenAid)
MOCA Rebrand Leo Burnett Museum of Contemporary Art Toronto
Pass The Bill Rethink Leaf Forward
Peanutception UM Canada The Hershey Company (Reese’s Pieces)
Peephole Rethink Battered Women’s Support Services
Pour Perfectly Rethink Kraft Heinz Canada
Pride Flagging Rethink Fondation Émergence
Real Food Rescue Ogilvy Canada Unilever (Hellmann’s)
Reese the Movie: A Movie About Reese Anomaly The Hershey Company
Right To Rise BBDO Toronto Right To Play
Rowan’s Law – The Risk Rethink Government of Ontario
Saving Grace Financial Bensimon Byrne / OneMethod Up Cannabis
Second Chances McCann Worldgroup Canada Canadian Transplant Association
SickKids Airbnb No Fixed Address SickKids Foundation
SickKids VS – #10YearChallenge Cossette SickKids Foundation
SickKids VS – Crews Cossette SickKids Foundation
Snickers Suit Swag BBDO Toronto Mars Wrigley Canada (Snickers)
Songs of Schizophrenia Rethink British Columbia Schizophrenia Society
Stage Your Driveway FCB Canada / Media Experts BMW
Straw Shaming Rethink Greenpeace Canada
Subjectif Lg2 13th Street Winery
Tech Drive VR Critical Mass Nissan
The Away Game UM Canada Tim Hortons
The Away Game Zulu Alpha Kilo Tim Hortons
The Healing House Bensimon Byrne / Narrative Casey House
The Last Straws Rethink A&W Canada
The Self Controller Momentum 5 Gum
The Ultimate Ride BBDO Toronto Metrolinx (GO Transit)
Tweed x MADD x Uber Cossette Canopy Growth (Tweed)
Tweed x MADD x Uber Cossette Media Canopy Growth (Tweed)
Uniting Through Traditions Studio M WestJet
Walkumentary DentsuBos Toronto The Clorox Company of Canada (Brita)
Worst Christmas Carols Rethink Berlitz Canada
YOU-turn FCB Canada Responsible Gaming Council