Influencer content 2.0

Are influencers over-hyped? The continued increase of brands incorporating influencers in content programs indicates the value equation is still valid, ...

Are influencers over-hyped? The continued increase of brands incorporating influencers in content programs indicates the value equation is still valid, but their role is evolving. As rules change and expectations alter, Ad Standards CEO Jani Yates moderates a discussion on best practices and the real business pressures brands and influencers now face.

Panelists: Lauren Dineen-Duarte, American Express Canada; Jodi Blackburn Lopez, Jodi Blk; Sydney Hoffman, Blogger; Laura Hughes, Shaw Festival.