The Design, Multicultural and Craft Marketing Awards winners have been revealed. Now, it’s time to see which agencies and brands are in the running for a Health & Wellness, Pharma, PR and Public Service “M” award in the first round of winners from the show’s Advertising category.
The nominees in these four subcategories (below) were chosen by a group of advertising execs that came together over Zoom in the spring. The deliberations in the 2020 Advertising jury room were led by co-chairs Marilou Aubin of Lg2 and David Rosenberg of Bensimon Byrne.
Live jury members included: MSL Group’s Nadia Beale; John St.’s Cher Campbell; Leo Burnett’s Heather Chambers; Juniper Park\TBWA’s Jenny Glover; FCB’s Jeff Hilts; Rethink’s Joel Holtby; The Township’s Karen Howe; Wunderman Thompson Montreal’s Brigitte Ledermann; DDB’s Dean Lee; Arrival + Departure’s Jeff MacEachern; McCann Health’s Sean Riley; Ray’s Terri Roberts; Publicis’ Sann Sava; and Randy Stein (formerly of Grip).
The winners will be announced at 3 p.m. EST on the Marketing Awards site, as well as strategy’s digital and social channels.
Check back tomorrow for the final instalment of the Marketing Awards, with finalists and winners in part two of the Advertising category (which includes Branded Content, Digital, Direct, Film, Integrated Campaign, OOH, Press, Radio and Self-Promotion) revealed Friday morning and afternoon.
| Client | Campaign | Agency | Category |
| Fondation Émergence | “Pride Flagging” | Rethink | Health & Wellness |
| Janssen Pharmaceuticals | “Disappear” | Outpost379 | Pharma |
| Sanofi Genzyme | “The World’s Most Uncomfortable Bed” | Edelman | Pharma |
| Up Cannabis | “Saving Grace Financial” | OneMethod | Pharma |
| A&W | “The Man with The Burger Tattoo” | Rethink | PR |
| ABinBev | “Budweiser Chief Hockey Officer” | Anomaly | PR |
| BMO | “Jersey Swap” | FCB | PR |
| bubly sparkling water | “bubly vs. Bublé” | Praxis | PR |
| Hershey | “Reese The Movie: An ASMR Experience” | Anomaly | PR |
| HomeEquity Bank | “#PauseToRemember” | Zulu Alpha Kilo | PR |
| Mars Wrigley | “Skittles Hall of Rainbows” | Edelman | PR |
| National Film Board of Canada | “Clit-me” | Rethink | PR |
| Raptors Republic | Ka’Wine & Dine | Rethink | PR |
| Amazon Rainforest Conservancy | “Rainforest Fire Channel” | Zulu Alpha Kilo | Public Service |
| Amnesty International | “Writing Goes a Long Way” | Cossette | Public Service |
| Anorexia and Bulimia Québec | “Social medias” | Cossette | Public Service |
| Arrive Alive Drive Sober | “Drunk Radio” | Rethink | Public Service |
| British Columbia Schizophrenia Society | “Songs of Schizophrenia” | Rethink | Public Service |
| Canadian Centre for Child Protection | “Lolli: The Exhibit Nobody Wants to Talk About” | No Fixed Address | Public Service |
| Centre for Independent Living / City of Toronto | “The Inaccessible Transit Shelter” | Public | Public Service |
| Coalition for Gun Control | “Dodge the Bullet” | Zulu Alpha Kilo | Public Service |
| Fondation Émergence | “Brutal Postings” | Rethink | Public Service |
| Fondation Émergence | “The Ad That Aired Once” | Rethink | Public Service |
| Fresh Start Recovery Centre | “Moment of Silence” | FCB | Public Service |
| Google / CDSS | “Project Understood” | FCB | Public Service |
| Government of Ontario | “Rowan’s Law” | Rethink | Public Service |
| Greenpeace | “Straw Shaming” | Rethink | Public Service |
| Heart and Stroke Foundation / Canadian Lung Association |
“The Ice Cream Truck” | Publicis | Public Service |
| Literacy Foundation | “Reading Pays Off” | Sid Lee | Public Service |
| Protect Our Winters | “Fact Avalanche” | Sid Lee | Public Service |
| Regent Park School of Music | “Parkscapes” | BBDO | Public Service |
| Responsible Gaming Council | “YOU-turn” | FCB | Public Service |
| Rick Hansen Foundation | “Poster For Everyone” | TAXI | Public Service |
| SAAQ | “The Crossing Fence” | lg2 | Public Service |
| SAAQ | “The Cell or The Wheels, You Choose” | lg2 | Public Service |
| Save Our Libraries | “Save Our Libraries” | Juniper Park/TBWA | Public Service |
| SickKids Foundation | “SickKids Airbnb” | No Fixed Address | Public Service |
| SickKids Foundation | “SickKids VS: This Is Why” | Cossette | Public Service |
| The Royal Canadian Legion | “Remembrance Island” | Wunderman Thompson | Public Service |
| United Way | “The #UNIGNORABLE Tower” | TAXI | Public Service |
| Ville de Laval | “Put Some Respect In Your Bin” | Tam-Tam\TBWA | Public Service |
| Vision Zero / City of Montreal | “The Impactful Reminder” | Sid Lee | Public Service |
| YWCA | “FRIDAY” | FCB | Public Service |
