ICYMI: AToMiCon 2021 on demand viewing

Catch up on the intel and insights from our top speakers and boost your planning game

Winning with soul

Featuring: Rishad Tobaccowala, futurist, advisor and author

Hindsight is 2020: never waste a crisis

Featuring: Andrea Hunt, EVP, CMO Arterra Wines Canada; Christine Jakovcic, vp, marketing Kellog Canada; Jeremy Oxley, VP, marketing, strategy & insights Danone Canada and Trinh Tham CMO, SVP marketing & e-commerce Harry Rosen.

Moderating: Josh Kolm, digital editor, strategy

PARTNER CONTENT:It takes two: elevating branded content through partnership

Featuring: Karli Kirkpatrick, Movember Canada; Luke Boone, Rogers Sports & Media.

Moderating: Deidra Dionne, Sr director talent strategy & business relations, Rogers Sports & Media.

Navigating the minefield of cancel culture with purpose

Featuring: Scott Goodson, CEO and founder StrawberryFrog

Multicultural marketing’s coming of age

Featuring: Bobby Sahni, partner & co-founder, Ethnicity Matters; Susan Irving, CMO, Kruger Products

Experiential marketing in a virtual-everything world

Featuring: Heba Amin, advertising & communications manager, Cadillac Canada; Jenn Harper, founder & CEO, Cheekbone Beauty; Amanda Horn, national portfolio manager, wines and craft spirits, Breakthru Beverage Canada. Moderating: Justin Dallaire, associate editor, strategy.

In this AToMiCon seminar, the Grand Prix and top medalists were given the spotlight in a roundtable featuring a sample of the 2021 jurors and its two co-chairs discussing the work and the insights they gleaned.

In the room: Jordan Doucette of No Fixed Address and Eva Salem of Canadian Tire, who led the 30-minute conversation with Rethink’s Dhavall Bhatt, 123W’s Mo Bofill, Princess Margaret Cancer Foundation’s Alyssa Huggins, Breathing Green Solutions’ Savoir Joseph and Leo Burnett’s Brent Nelsen.


What’s next in content marketing?

Featuring: Robert Rose, founder and CSO, The Content Advisor

The future of marketing: Omnichannel and hybrid experiences

Featuring: Jennifer Polk, VP, chief of research, marketing & communications practice, Gartner

Listen to the future of customer engagement

Featuring: Rahaf Harfoush, executive director, Red Thread Institute of Digital Culture; Mitch Joel, founder, Six Pixels Group

Behind the scenes of PepsiCo’s CRM platform

Featuring: Ian Adler, CMO, PepsiCo Foods Canada