U.S. online gaming company FanDuel has hired Dale Hooper to lead its operations in Canada as general manager.

In the newly created role, Hooper will be responsible for developing and implementing FanDuel Group’s long-term strategy in Canada, while keeping with the evolving  regulatory and legalization process within each province. The new role is effective immediately, with Hooper reporting to FanDuel Group CEO Amy Howe.

Hooper has experience in high-growth, highly regulated industries. He was most recently a partner at Deloitte, focusing on the company’s cannabis practice. He joined Deloitte after his previous company, Cannabis Compliance Inc., was acquired.

Hooper is also a veteran of senior marketing roles in Canada, being a former chief brand officer at Rogers and CMO for both PepsiCo’s food and beverage divisions.

Single-sport betting was formally legalized in Canada in August. While it is up to individual provinces whether or not to allow it in their jurisdictions, every one has since allowed it, except for Saskatchewan, which expects to do so in 2022. Ontario, the biggest market in the country, has announced plans to allow privately-run sites like FanDuel to operate, expecting a regulated platform on which to do so to launch before the end of the year.