IPG grew organic revenue by 11.6% in Q4

General economic recovery and demand for its data offering helped the company continue its recent growth streak.
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The Interpublic Group of Companies beat analyst estimates in the fourth quarter as the fortunes at major holding companies continue to turn around from 2020′s dip.

IPG reported 11.6% growth in organic net revenue for the three months ended Dec. 31, with full year organic revenue growing by 12.9%.

Revenue was also up across geographies, with 12.1% organic growth in the U.S. – its largest market – in Q4 and 10.6% for the full fiscal year. The “All Other Markets” segment, which includes Canada, had organic growth of 19.5% in Q4 and 22.2% for the full year.

The company’s Integrated Agency Network segment – which includes agencies like McCann, FCB, Huge and the IPG Mediabrands unit – had organic growth of 11.2% in Q4, bringing its full-year revenue increase to 13.3%. The DXTRA unit – which includes specialty agencies like Weber Shandwick and Golin – had organic growth of 14% in Q4, bringing full-year revenue to 10.9%.

In addition to general economic recovery that has been benefiting other advertising holding companies, Philippe Krakowsky, CEO of IPG, attributed the results to the company’s digital-focused expertise and being able to deploy technology and data across disciplines.

“Clients are increasingly looking for partners with expertise in first-party data management, performance media, creative ad tech and direct-to-consumer commerce, areas in which we remain very well-positioned,” he said. “Across marketing disciplines, channels and use cases, our combination of data, technology and creativity is resulting in a growing range of effective marketing and media solutions that help our clients to grow their brands and build their businesses.”

In terms of guidance, Krakowsky said IPG is targeting 5% organic revenue growth for 2022.