Hill+Knowlton Strategies is adding to its ranks to “by delivering a broader range of conceptual thinking across sectors and services,” including a new lead for its national creative studio.

While creative director Elma Foric is on leave and returning to her role toward year’s end, Greg Gray has stepped into the position to lead the national creative studio that is based in H+K’s Toronto head office. Gray was most recently a freelancer, and has spent over two decades creating integrated campaigns across financial services, consumer goods, technology and innovation.

Gray joins Sharon Serebro, who was hired by H+K as design director in the fall. Serebro is a multidisciplinary design director with over 25 years’ experience working for global A-brands and maturing start-ups, and over 15 years in creative / design leadership roles. 

Rounding out the additions are Josh Sam as the creative studio’s senior video producer and Kimberly Dabrowski as a video producer. Sam brings extensive experience as a director, videographer and editor in the TV, documentary and advertising realms, while Dabrowski has been an associate producer of M Films and Escarpment Films

The global PR consultancy’s client roster includes Interac, Canadian Cancer Society, brain health research hospital Baycrest, and OLG Proline. Hilda Kinross, chief innovation officer of H+K Canada, says the agency’s innovation and creativity hub has been one of the “driving forces” behind its growth in the last two years, and “infusing a creative culture” across the business is propelling the quality of its work.