Building buzz for an iconic brand

Heinz Ketchup captured consumer attention by injecting good-old fashioned silliness into a series of campaigns – even poking fun at ...

Heinz Ketchup captured consumer attention by injecting good-old fashioned silliness into a series of campaigns – even poking fun at its trademark slow pour. Hear about the strategy behind restoring a legacy brand to top-of-mind status.

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