As they prepare to return to an in-person gala for 2022, the shortlist of campaigns in the running for the Media Innovation Awards has been revealed.
The Media Innovation Awards recognize the most impactful campaigns driven by clever and innovative media strategies and partnerships.
This year’s jury was led by co-chairs Helen Galanis, CEO of Initiative, and Andrea Danovitch, AVP, marketing and brand of Interac. They were helped by a shortlist jury that helped narrow the volume of entries down to the top cases, from which the winners were chosen.
The 2022 Media Innovation Awards take place on Friday, Dec. 2 at The Carlu in Toronto. For more information, visit the Media Innovation Awards website.
| Campaign | Agency | Client |
| #AfterMyShot | Zenith | Advil |
| #ConnectToAccept | Mindshare | Fido |
| #TapeOutHate | Dentsu Media |
Budweiser (AB InBev)
|
| “How to Patio” training program | UM & John St. | Boston Pizza |
| Alessia Cara Live from Niagara Falls | Zerotrillion |
Niagara Falls Tourism
|
| Amazing Things Happen When You Add Heat |
Craft Public Relations |
Burger King Canada
|
| Auto Motives | Rogers Sports & Media | Genesis |
| Brave Together | Blue Ant Plus | Maybelline |
| Bruised Fruit | DonerNorth | Interval House |
| Camping Rituals | Touché! | Atmosphere |
| Car Crash Flavor Chips | Lg2 |
Société de l’assurance
automobile du Québec |
| Check Mark CV | Touché! |
Exceldor Cooparative
|
| Couture For The Cure | Wavemaker | Kruger |
| Dynamic Video Captions | Xaxis | Ford |
| Eat Joy | Starcom | Vachon |
| Fire TV Takeover | Mindshare | Mazda |
| For All You Are | PHD | Google (Pixel) |
| Game Changed | Dentsu X | DAZN |
| Gear Up For Good | UM & FCB |
BMO Financial Group
|
| Goldfish Focus Faceoff Lens | Zulu Alpha Kilo |
Campbell’s Co. of Canada
|
| Hijacking the Masters | Zulu Alpha Kilo & Horizon Media | Harry Rosen |
| Hitching on the Jet Ride | Response Advertising | TELUS |
| Hockey For All | PHD | Scotiabank |
| Level Up – Livestream Snacking Showdown | UM, Reprise, Anomaly |
The Hershey Company (Oh Henry!), Twitch
|
| Level Up – Turning Chocolate Into Digital Currency |
UM, Anomaly, Twitch |
The Hershey Company (Oh Henry!)
|
| Lin’s Lucky Red Envelope | Havas Media | Holt Renfrew |
| Livin’ the Land | Touché! |
BRP Can-Am Off-Road
|
| Loyalty Launch | OMD | McDonald’s |
| Mystery Smell | PHD Montreal | Radio-Canada |
| National Laundry Day 2022 | Media Experts |
GE Appliances Canada
|
| NXT LVL | UM and FCB |
BMO Financial Group, Twitch
|
| Orders of Sacrifice | Zulu Alpha Kilo, OMD & iQuanti |
Royal Canadian Legion
& HomeEquity Bank |
| Organ DonerNorth | DonerNorth | DonerNorth |
| Out of Home vs. Out of Stock | Jungle Media |
La Cordée MACAP
|
| OZWORLD | MediaCom | Adidas |
| PAUSE | Jungle Media | Capsana |
| Plastic Beach Goers | Anomaly |
AB InBev (Corona)
|
| Punch Above the Weight | Touché! | HSBC |
| Pupvertising | Initiative | CBC |
| Rainbow Deposits | UM, FCB, Reprise |
BMO Financial Group
|
| Shades That Show Your True Colour | PHD Montreal | Sico |
| Snap Lens – Jeep Code | Starcom | Stellantis Jeep |
| Sound of Spending | Zulu Alpha Kilo & Media Experts | Interac |
| Sounds of Nature | Mindshare | Mazda |
| Spoiler Alert! | Starcom | Lowe’s (Sico) |
| Star in AR | Zulu Alpha Kilo & Meta |
Young Peoples Theatre
|
| The Black Elevation Map | Performance Art & Initiative | Black & Abroad |
| The Donated Commercial | DonerNorth |
Canada’s Organ & Tissue
Donation Community |
| The Great Reese’s Debate: #StickyVsCleanCup | UM & Anomaly |
The Hershey Company
|
| The KITKAT ‘Hustle Culture’ Rescue | Thrive & Bell Media | Nestle |
| The Matrix Resurrections Canadian Premiere |
Your Brand Integrated Marketing Communications |
Warner Bros. Pictures Canada
|
| The Micropedia of Microaggressions | Zulu Alpha Kilo |
BBPA, TMU Diversity Institute, Canadian Congress on Inclusive Diversity and Workplace Equity, Pride at Work Canada
|
| The Mindsets Paper | FCB |
Canadian Down Syndrome Society
|
| The Paw-fect Match | Touché! | Canadian Tire |
| The Sleeman Summer of 2.0 | Jungle Media |
Sleeman Breweries
|
| The Wendy’s Phone | Initiative | Wendy’s Canada |
| Toxic Influence | PHD and Rogers Sports & Media | Unilever (Dove) |
| Trending 2 Table | FCB | Voilá |
| Tylenol: Curing Headaches With AI-powered Product Placement | UM, Bell Media, Mirriad |
Johnson & Johnson (Tylenol)
|
| Uncharted Playgrounds | Touché! | BRP-X |
| Wide Open Spaces | Initiative | Travel Alberta |
| Wilderness Set it Free | Zulu Alpha Kilo & OMD | Subaru Canada |
| Wrap The Good | UM & FCB |
BMO Financial Group
|
