In Brief: Publicis’ CRM agency promotes three

Plus, Dentsu's former Quebec president lands a new role and Leo Burnett picks up a trio of design clients.


Hawkeye Canada makes three creative promotions

Hawkeye Canada, Publicis Groupe’s CRM Agency, is promoting three from within its ranks to ACD roles.

Mary Markovic (above, centre), Sarah Morrison (right) and Krista Maxsein (left) are taking on their new duties on the heels of what the agency says has been “tremendous organic growth.”

Since joining the agency in 2018, Markovic has lent her design and execution skills to a variety of Hawkeye client accounts, most recently on Four Seasons.

Morrison joined the Hawkeye creative team from Publicis’ Optic Nerve studio over five years ago and stepped into into the copy lead role on Four Seasons after a stint on the U.S. Citi Bank business.

Maxsein has been with Hawkeye for six years and has worked on brands such as Citi, Wondery and Beiersdorf. Maxsein also plays an active role on Hawkeye’s Diversity & Inclusion Driving Change Committee.

Geneviève Guay signs on as a partner at The PNR

Former Dentsu Quebec president Geneviève Guay has joined Montreal-based management consultancy The PNR as its newest partner.

Guay’s new role will be to support clients in developing business strategy and implementing it in an effective and measurable way, using her experience in management and digital transformation.

The PNR (“Point of No Return”) is a consultancy focused on helping senior management teams align goals, act quickly and adapt to the market through action.

Guay left Dentsu Quebec after being named president two years ago. Though she is joining The PNR, she will maintain her previous commitment to being active at Dentsu until the end of the year to help with the transition to new leadership.

Leo Burnett Design claims three new clients

Leo Burnett Design has picked up a trio of new rebranding assignments. The new clients include Daily Bread Food Bank, crypto platform 3Commas and bio-chemistry company
Gemina Labs, which produces pathogen tests for humans and animals.

According to Man Wai Wong, VP group creative director of Leo Burnett Design, the shop has brought on four designers over the past six months in response to new projects, which this have also include work for the Royal Ontario Museum and Virgin Plus.