With judging complete, it is time to reveal the nominees for this year’s AToMiC Awards.
Selected by a jury of agency- and brand-side experts, the shortlist is comprised 46 pieces of work in advertising, tech, media and content that challenges the status quo. This year’s jury was co-chaired by Dhaval Bhatt, co-founder and CCO of Courage, and Allison Litzinger, SVP, marketing at Sephora Canada.
The full list of nominees, in alphabetical order by campaign name, can be found below.
The AToMiC Awards are set for March 7 at Arcadian Court in Toronto, taking place following the 2023 AToMiCon conference. More info, including ticket info and registration, is available on the AToMiC website.
| Campaign | Agency | Client |
|---|---|---|
| #TapeOutHate | Anomaly | ABInBev – Budweiser |
| A.I. Ketchup | Rethink | Kraft Heinz |
| Ability Signs | Rethink | Decathlon |
| Add the M | Rethink | YWCA Metro Vancouver |
| Becoming an Investor | Leo Burnett | TD Bank |
| Bedtime Stories | FCB/Six | Walmart |
| Bring Home To Life | Rethink | IKEA |
| Brothtails | Leo Burnett Toronto | Campbell’s |
| Chatham Plays On | The Hive | OLG |
| Chewpons | Leo Burnett | Smucker Foods |
| Collective Energy | Lg2 | Hydro-Québec |
| Dream Drop | FCB/MediaCom | Lotto Max |
| Feel What We Feel | Grey Canada & Tank Worldwide | Razom |
| Fixed-Rate Pizza | Zulu Alpha Kilo | Pizza Pizza |
| Flying Chickens | Rethink | McCain Foods |
| For Trade: One Cheestring | Broken Heart Love Affair | Lactalis / Cheestrings |
| Glossed Over | Sid Lee | Cheekbone Beauty |
| Goldfish Focus Faceoff Lens | Zulu Alpha Kilo | Campbell’s Co. of Canada |
| Grass-fed Beef Chefs | Rethink | A&W Canada |
| Hijacking the Masters | Zulu Alpha Kilo | Harry Rosen |
| Hilton on the Green | Fuse Create | Hilton |
| Holiday Braille Box | Rethink | Purdys |
| Love, Scarborough | Ogilvy & MediaCom | Scarborough Health Network |
| McDonald’s “Chris P” | Cossette | McDonald’s |
| Metaverse Homes for Heroes | Zulu Alpha Kilo | HomeEquity Bank / Homes for Heroes |
| NXT LVL | FCB | BMO |
| Offset Mode | Rethink & Apply Digital | Tree Canada |
| Orders of Sacrifice | Zulu Alpha Kilo | Royal Canadian Legion / HomeEquity Bank |
| OZWORLD | MediaCom Canada | adidas |
| Pay with Change | Edelman | Sports Illustrated Swimsuit |
| Protection for Peanuts | Rethink | Kraft Peanut Butter |
| Rainbow Deposits | FCB | BMO |
| Set-The-Tablecloths | Rethink | IKEA |
| Sleep Advisor | Rethink | Scotiabank |
| The 54-Second Watch | Havas | Fondation Émergence |
| The Black Elevation Map | Performance Art | Black & Abroad |
| The Donated Commercial | DonerNorth | Canada’s Organ and Tissue Donation Community |
| The Micropedia of Microaggressions | Zulu Alpha Kilo | Black Business and Professional Association, et al |
| The Unburnable Book | Rethink | Penguin Random House |
| The Wendy’s Phone | McCann | Wendy’s |
| Timbiebs | Gut | Tim Hortons |
| Ugly Truths Holiday Sweaters | Citizen Relations | Canadian Mental Health Association |
| Unwanted Film Festival | No Fixed Address | Canadian Centre for Child Protection |
| Unwanted Followers | No Fixed Address | Canadian Centre for Child Protection |
| Vintage Drip | Rethink | Kraft Heinz Canada |
| Window Shopping | Rethink | IKEA |
