Jessica Balter tasked with leading new business at Publicis Toronto
Publicis Toronto has promoted Jessica Balter to CMO, giving her responsibility for leading the agency’s new business efforts across North America. Balter has been with the agency for more than 13 years, most recently as its SVP of data and insights, where she transformed the practice to become a center of excellence within the agency’s global network.
Brett McIntosh, president of Publicis Toronto, said Balter’s track record of finding and closing new business opportunities, matched with strategic thinking and data skills, make her a “valuable asset” as the agency continues to evolve its new business strategy.
In addition to working on the main Publicis creative agency, Balter is also tasked with continuing recent business momentum at Publicis’ Hawkeye, Pub, Razorfish and Sports & Entertainment division, which all experienced growth in 2022 and now have more than 400 employees.
Jacknife adds a new brand strategist to its team
Full service branding and design shop Jacknife has hired Daniella Perruccio as a brand strategist. A freelance strategy director for the last two years, Perruccio has prior experience as social media director at Bensimon Byrne and spent three years as director of social media at sister agency OneMethod.
Perruccio also brings experience in highly regulated industries such as government enterprises, politics, alcohol, pharmaceuticals, financial, cannabis and non-profits. In the past, she has led strategic projects for clients such as LCBO, Arterra Wines, Nature Conservancy of Canada, Scotiabank and Casey House.
BICOM announces new corporate department
PR agency BICOM has created a new corporate department to expand its communications services to new client sectors.
Best known for its work in the fashion, beauty, lifestyle and culture categories, the agency has had demand from clients in other industries for its corporate communications services. BICOM now offers strategic consulting, social media and executive speaking training, internal and external communications campaigns, auditing and crisis management.
To lead the department, BICOM has hired Yosr Kooli as head of digital and corporate accounts. She brings experience from Citoyen, Merck and Autorité des marchés financiers.
