BHLA has bolstered its senior teams with the additions of Carly Miller (left), VP of strategy and Amy Greenspoon (centre), VP of client success, alongside the promotion of Joline Matika (right) to the newly-created role of lead for people and culture.
Broken Heart Love Affair has made a fresh wave of additions to its staff – a wave of “talent hoarding” at the independent agency that includes two new VPs and several promotions.
Among the additions is Amy Greenspoon, who joins the agency as its VP of client success. Greenspoon comes to BHLA from Rethink, where she led that agency’s Kraft Heinz business. At BHLA, she will work on Kruger, the Dairy Farmers of Ontario and Air Miles, replacing Joline Matika, who has been promoted into a newly-created role of lead for people and culture.
Carly Miller has also joined BHLA as a VP of strategy. Miller will work alongside Jay Chaney, the agency’s chief strategy officer, and Kristy Pleckaitis, who was recently promoted to SVP of strategy. She’ll work on a variety of the agency’s clients. Miller moved to BHLA from Zulu Alpha Kilo, where she worked on the Subaru Canada account.
The agency has also made a large number of additions to its client services team, adding Kim Hunter as group account director; Gurpriya Seth and Sasha Watson as client success account executives; and Jake White, Alexandra Kotschorek, Tiffany Stewart and Vipandeep Singh as client success supervisors.
“We are doing it differently here from an account team perspective,” said Tyler Robson, who himself joined BHLA as EVP and managing director last summer. “It’s imperative that the team has the right mix of creative passion, business acumen and empathy to guide our clients to next level creative and business results, while ensuring they fall in love with the process of brand transformation.”
The agency has also hired Kat Bowlby as its director of creative operations and Amy Matharoo as accounting assistant, while Corey Thomas has been promoted to SVP of finance and Joe Drennan to finance manager.
New business for the agency in 2022 included Green Shield, the Dairy Farmers of Ontario and Toys’R’Us Canada.
