Sid Lee launches a store to celebrate its culture

After years of producing merch for internal initiatives, Side Lee has opened an online shop that not only contains an archive of all its past creations, but also a drop of its first buyable collection, “Ad Wear”. The line was designed by their artisans from Montreal to Los Angeles and is “an ode to the eye-rolling and relatable lingo creatives love to use in the day-to-day.” The collection comes in a tote bag and four different shirts in both official languages.

In addition to being a place to sell merch, the store is also meant to show off the company’s culture, with many product listings coming with descriptions of how the products came to be, from candles made from a beehive on the roof of its Toronto office, to a grape suit made for its internal wine parties.

“Our artisans are very involved in the co-construction of our company’s culture,” says Marie-Christine Chamberland, director, culture and internal communications at Sid Lee. “Through the years we’ve ended up with our very own craft beers, employee podcasts, wine groups, honey jars and believe it or not, even more.”

Cannes Lions launches new creative effectiveness content stream

Cannes Lions has partnered with WARC on Creative Impact, a curated content stream that will run throughout this year’s edition of the festival and conference.

In a press release, Cannes Lions said the focus on effectiveness reflects the pressure on marketing budgets happening in the current economic climate, which brings an “urgent need to prove the role creativity can play in supercharging sustainable commercial growth.”

Content as part of the Creative Impact stream will include actionable ideas and examples from across the industry, inspiration from brands that have used creativity to build successful businesses, research into the drivers of effectiveness and direction on future challenges expected to impact the industry. It will also feature workshops and accelerators to equip attending creatives “with tools and insights they can plug directly into their own organisations and marketing plans.”

Rose adds to its offerings

Canadian-based lifestyle public relations agency, Rose PR, is now offering content creation services to all client portfolios, which will include content strategy, in-house photography and short and long-form video creation, as well as event photography services.

The content strategy portion of their new services will consist of three to five content pillars corresponding to product launches, campaigns, events and more. This will include extensive research for, and the implementation of, social media strategies and content trends. Rose says the content creation services offered will include production of product, lifestyle, and branded shots to be used for e-commerce and editorial purposes.